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Would you waste your time and money prospecting the wrong customers? It may seem like a stupid question but huge numbers of companies do exactly that by not choosing the right database for their objectives.

If you read market studies, you will see that targeting the right people could make as much as 1000% difference to your response.

Mercia Sales and Marketing will discuss your chosen database with you to ensure that it meets your criteria and if required, can source databases, collated using various criteria selections:

Bullet1 SIC code (Standard Industrial Classification) business sector
Bullet1 Financial turnover
Bullet1 Job title/role
Bullet1 Employee size
Bullet1 Region (postcode, town, county)

Please note that if you decide to use your own data, you must ensure that it is legal. It is now unlawful for businesses to make unsolicited marketing calls to a business telephone number registered with the Telephone Preference Service (TPS); therefore, it is your responsibility to ensure that your data has been fully screened.

Legislation states that you must screen your data at least every 28 days or you may incur a fine. Mercia Sales and Marketing are happy to provide a full TPS screening service starting at £39.99+VAT per thousand records per 28 day cycle.
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